Meet Louie
Good Boy Louie was born from a simple idea: create good-looking hats for the things that we love - mostly the places we are passionate about.
Our name comes from Louie, a golden doodle with an attention-seeking personality who lives with Brennan and Lauren, the company founders. Like many golden doodles, Louie thrives on attention, gets into mischief, but ultimately earns his title as an "11/10 good boy" every single day.
Our Style
At Good Boy Louie, we focus on fresh vintage – modern-fitting hats with timeless style. We believe the best accessories aren't the ones that scream for attention, but the ones that naturally complement your everyday life.
Our hats are:
- Stylish without being pretentious
- Built for everyday wear
- Crafted with attention to detail
This isn't about luxury price tags or celebrity endorsements. This is about quality headwear that feels right whether you're walking the dog, meeting friends for coffee, or just enjoying a sunny day.
Our Values
Rooted in the heartland, we bring Midwestern values to everything we do:
Elbow Grease Work Ethic: We don't cut corners. Every hat reflects our commitment to quality craftsmanship.
Neighborly Vibes: We believe in community and treating customers like the neighbors they are.
Simple Life Outlook: Sometimes the best things aren't complicated – like a well-made hat and a wagging tail.
Giving Back
Every year, we donate a portion of our proceeds to pet shelters across the country. It's our way of honoring Louie and his rescue companion Nala (who might just inspire her own brand someday).
When you wear a Good Boy Louie hat, you're not just sporting great style – you're helping good dogs everywhere find good homes.
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